Supply 
Red Bee has a long standing relationship with TV4. In 2009, TV4 selected Red Bee to manage their technical operations end-to-end. In addition, Red Bee and TV4 established a joint technology and business development forum, where the two companies evaluate new business opportunities
The Challenge
Increase efficiency and synergy
- Increase financial efficiency
- Increase technical efficiency to meet challenges in the broadcast domain and develop new services
- Be more flexible in adding or removing services
- Focus on core business content production and acquisition and advertising
The Solution
Business partnership and new services
- Set up a managed service agreement for 10 channels (+ live streams and regions), covering:
- Media management of 20,000 assets per year and 8,500 hours of subtitling per year
- Post Production
- MCR (Master Control Room)
- Playout
- Studio and news desk facilitation
- Metadata for EPG
- OTT platform with DRM, Monitoring
- Establish a strategic technology and business partnership to evaluate future services
The Results
Transformed from 90% tape to 90% file
- CAPEX and OPEX are reduced
- New services are enabled, including:
- Regionalization services (90 editions)
- Live online broadcast of all TV channels to web and mobile devices
- Encoding service for live events for online PPV services
- Transformation from tape to file
- Performance measurement is introduced using SLAs and KPIs