THE EVOLUTION OF COMMERCIAL TV

Woman in suit jacket. Subtitles read, Then you are likely to get products that the customer will appreciate.

Red Bee has transformed the media management and playout of 7 linear channels – with 9,000 hours of live content per year, over 45 regional editions and ‘+1 catch-up’ channels) to a diverse national audience. This is done by implementing the latest technological advances in our advanced managed services governance framework.

The Challenge

A reliable partner for live transmission

  • Deliver one of the most dynamic and complex commercial channels in the world
  • Reduce cost, complexity & risk, and increase efficiencies
  • Implement a long-term partnership to deliver highly responsive services for future diverse audience and devices
  • Renew equipment and workflows

The Solution

End-to-End managed service

  • Design and build a state-of-the-art scalable platform
  • Fully managed service for playout and content discovery for 7 linear channels
  • Flexible and transparent commercial model
  • Advanced workflows with less complexity
  • Launch of 2 new channels in 2014

The Results

46% YOY improvement on transmission irregularities

  • 2014: Extension of original 10yr contract
  • Significant cost efficiencies & speed to market with growing channels & outputs
  • Partnership built on mutual trust
  • An innovation program to increase agility towards emerging technologies is set up
  • Speed and Reliability