Red Bee Media to provide additional broadcast services including access services, rich metadata and sports analysis software, Piero

Red Bee Media, one of the world’s leading media services companies providing multi-platform technology and creative solutions to broadcasters, content rights holders, platform operators and brand owners, today announced it has been selected by BT to deliver additional broadcast services for its newly launched live sports service, BT Sport.

In addition to delivering playout, channel and media management services for BT Sport, Red Bee Media will provide live and pre-recorded subtitling and audio description services along with rich metadata services and award-winning 3D sports analysis software, Piero. The BT Sport logo, which was unveiled in February, was also designed in partnership with Red Bee Media.

Jamie Hindhaugh, Chief Operating Officer of BT Sport said: “Our customers are at the heart of everything we do and we’re absolutely committed to making BT Sport a firm favourite with fans. We want to deliver the most enjoyable and innovative live sports service to as wide an audience as possible and this partnership with Red Bee Media will help us to do this. We’re delighted to extend our relationship with Red Bee Media having already chosen them to deliver vitally important playout services and having helped us design the BT Sport on-air identity.”

Patrick Tillieux, Chief Executive Officer, Red Bee Media, added: “These deals underline our reputation as a trusted and well-respected partner. We’re very proud to be working with BT on its new sports channels and we look forward to continuing this great partnership further still over the months and years to come.”

BT Sport will show 38 exclusively live football matches from the Barclays English Premier League, including 18 of the “top picks” from August 2013 for three seasons. The channels will also show live FA Cup, UEFA Europa League, top tier live football from Germany, Italy, France, Brazil, Australia and the USA, plus action from the FA Women’s Super League and 30 live matches from the Football Conference.

More information about Red Bee Media’s portfolio can be found here.