Abu Dhabi Media Hub: Fox Network, Image Nation, Clouds TV

ESTABLISH SCALABLE MEDIA HUB IN THE MIDDLE EAST

As of February 2015, Ericsson provides broadcast and media services from it’s Abu Dhabi Media Hub situated in the Media Zone. This is a partnership with TF54 to support its burgeoning customer base in the Middle East. A complete technology refresh has been implemented whilst maintaining high quality of service to our existing international customer base. Ericsson currently offers playout and media management services for 9 TV channels.

The Challenge

Enable growth in Media in the middle east

Provide a long-term & thoroughly reliable platform for pre-recorded & live content transmission without cost increase
Migrate from legacy equipment and workflows
Work with content creators, broadcasters, suppliers & TV service providers

The Solution

Simplify the complex

Complete technology refresh, providing highly scalable and redundant technology in playout and media management
State of the art Media Asset Management system deployed
Exception based monitoring solution & live reporting via dashboards

The Result

World class operation

First class E2E managed service
Establishment of a scalable, cutting edge broadcast and media hub in Abu Dhabi with 99.99% availability
OPEX reduction due to automated workflows and rapid channel deployment
Improved visibility and access to content and workflows

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