Bringing a more personal and engaging fan experience to the Polish league soccer supporters, in Poland and worldwide.

A group of friends watching football on T.V.

Ekstraklasa SA is the Polish top tier football league and has their own direct-to-consumer streaming platform, Ekstraklasa.TV.

The streaming service offers live and on demand content, including the season matches (+300 live events per year) and extra video content.

"Red Bee is a proven brand. The company has numerous innovative projects in its portfolio, it is familiar with market trends and knows which directions to follow in terms of business and technology. It is characterized by thinking outside the box, innovation, good understanding of the sports business and expectations of content recipients. The strengths of our partner include vast experience and compatibility with the needs of Ekstraklasa and our producer company.”

Marcin Serafin COO, Ekstraklasa Live Park

The Challenge

Re-launch of their Fans OTT platform.

  • The Polish football league wanted to take their OTT platform to the next level, providing the fans with Ekstraklasa.TV v.2.0 with new functionalities.
  • The platform would include more brief, attractive, and information-rich video formats.
  • The platform should be able to offer better personalization to provide a better fan experience.

The Solution

Red Bee Pulse

  • The evolution of Ekstraklasa.TV is primarily relate to greater interactivity and personalization, further improvement of the user experience, and implementing an advertising model.
  • The new Ekstraklasa.TV will be available in Polish via www and mobile apps on iOS and Android.
  • Red Bee’s OTT platform allows Ekstraklasa.TV to be available on multiple Smart TV platforms, starting with LG, Apple, Android and eventually Samsung.