Supply 
2020 has seen a seismic shift in broadcast and media technology, operations and business models. Success in 2021 will depend on understanding and embracing this transformation.
At the IABM BaM Live event, Margaret Davies, CMO at Red Bee, will be sharing perspectives on the future of the media industry, based on our newly released report “Redefining Outsourcing in Media – How do we create future-proof commercial models in an age of transformation?”. Our report is a first step to start exploring the future value of outsourcing in the media industry.
We hope you join us for this session and in the discussion that will follow.
Head in the Clouds: Flexible Development and Payment Models
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Margaret Davies
Chief Marketing Officer, Red Bee
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Head in the Clouds: Flexible Development and Payment Models
The last, special session of Executive Day will put a spotlight on understanding the economics of cloud operating models as well as decoding the increased propensity of media companies to insource technology development, comparing the latter with the outsourcing model. This session is aimed at executives that make technology selling or sourcing decisions and are keen to better understand the economics behind them.
Margaret Davies, Red Bee’s Chief Marketing Officer, will be presenting the report that the company has just released – ‘Redefining Outsourcing in Media. How do we create future-proof commercial models in an age of transformation?’ This report is aimed to get the conversation started on how outsourcing, service provision and commercial relationships can and should look like, now and in the future.