Red Bee Media to deliver suite of broadcast services for Box TV’s portfolio of music channels
Red Bee Media, one of the world’s leading media services companies providing multi-platform technology and creative solutions to broadcasters, content rights holders, platform operators and brand owners, today announced it has signed an exclusive multi-year deal with Box TV to provide broadcast services for the network’s portfolio of music channels.
Effective from July 2013, Red Bee Media will provide playout, media management and post-production services for all seven of Box TV’s music channels, which include the UK’s most watched music TV channel 4Music, as well as genre leading channels The Box, Smash Hits, Kiss, heat, Magic and Kerrang!
Scott Monks, Director of Operations, Box TV, commented: “For 20 years Box TV has managed its own bespoke playout, doing things that the competition could only dream about. Now we have chosen to put our playout in the very safe hands of specialists Red Bee Media as we increase our focus on delivering the very best editorial content and distribution across new digital and international platforms. Box TV will continue to drive interactive content and social media via it’s specialist in house production team with live connectivity to Red Bee Media’s playout facility. Red Bee Media with its very credible clients and existing relationship with Channel 4, a 50% owner of Box, was the perfect choice of partner.”
Patrick Tillieux, CEO of Red Bee Media, added: “I am delighted that Box TV has selected Red Bee Media to provide these critical broadcast services. This new business win really demonstrates our expertise, experience and reputation in delivering best in class, cost-effective and reliable media distribution solutions. We remain committed to investing in technological excellence; innovation lies at the heart of everything we do.”
Box TV is a joint venture between Channel 4 and Bauer Media. The portfolio attracts an average 15.5m viewers a month (April-June 2013) and is available on all viewing platforms. It also broadcasts through dedicated simulcast players hosted on the channel’s relevant websites (e.g. www.4music.com/watch-now), allowing viewers to watch on the web and via mobile and tablet devices. In May 2013, Box TV also developed an industry-first interactive TV portal that gives 4Music Freeview viewers access to Magic, Kiss and Kerrang! via the red button.