Red Bee Media today announced that it has been chosen by BT to design the company’s new BT Sport logo ahead of the launch of its new sports channels later this year.

The new logo is a part of a wider brand identity for the channels, which is also in development with Red Bee Media, and will feature in all BT Sport marketing materials, both on air and across social media.

The logo mixes the BT Connected World brand imagery with a font developed specifically for the new brand. Contained in a black lozenge shape, the left-hand corner features the traditional corporate BT font, with partial elements of the globe in red, yellow, lilac, purple and green.

"We are delighted with the logo Red Bee Media has produced for BT Sport. We wanted to build on the familiarity of the BT brand, but also appeal to customers who have not considered BT before as a sports broadcaster.”

Grant Best Senior Channel Executive Producer, BT Sport

" This is a big landmark in a very exciting project. There's more to come and we're thrilled to be working with BT Sport on such an important launch.”

Andy Bryant Director of Creative, Red Bee Media

BT Sport will launch in Summer 2013 and will feature a range of high profile sports, including Barclays Premier League football, live rugby union from the Aviva Premiership and live tennis from the Women’s Tennis Association (WTA).

To view the new logo and find out more about BT Sport please visit: https://www.btsport.com/

About Red Bee

Red Bee Media is the leading global media services partner for innovation and growth. We enable some of the world’s most recognised media brands, broadcasters and content owners to instantly connect with audiences anywhere at any time. Every day, millions of people across the globe discover, enjoy and engage with content prepared, managed, broadcast and streamed by Red Bee Media. Headquartered in London, with more than 2,000 media experts in Europe and Asia Pacific, Red Bee Media provides innovative solutions across the entire content delivery chain, including Playout, Streaming, Distribution, MCR, Media Management, Access, Content and Post-Production services.

BORN IN BROADCAST. LIVE FOR MEDIA. 

 

For press enquiries, please contact:
Gabija Jonsson
Head of Communications, Red Bee Media
gabija.jonsson@redbeemedia.com