Red Bee Media, a leading global media services provider, has partnered with EIDR to enhance content management practices through global standardization and improved metadata enrichment. To support this initiative, the companies are offering EIDR members the opportunity to utilize Red Bee Media’s resources for faster catalog onboarding and asset registration in the EIDR database. EIDR, which stands for Entertainment Identifier Registry, provides a unique identifier for audiovisual content across the global entertainment industry that is universally accepted as the gold standard.

 

Red Bee Media has extensive experience in providing global metadata solutions and related services, evolving to support FAST, OTT, VOD, Universal Search, and more. This expertise has led to the development of a mapping process that associates EIDR IDs with Red Bee Media metadata. As a result, over 1.7 million EIDR IDs have been successfully mapped into the Red Bee Media database.

"By leveraging the advantages of our partnership with Red Bee, EIDR members can utilize content management and enrichment expertise alongside the EIDR mapping process. This collaboration allows them to quickly improve supply chain efficiencies and enable value-added services.”

Hollie Choi, Managing Director, EIDR

Combining the globally recognized EIDR ID with content management, data migration, and customer onboarding services provided by Red Bee Media enhances the availability of enriched data and source consistency.

"Red Bee Media service offerings are consistently managed with the highest level of expertise. We strive to lead the industry in a positive direction. Working with EIDR promotes the evolution of standardized content management practices. This collaboration not only helps EIDR members accelerate the integration of enriched content but also provides customers with the level of haste and flexibility that are essential in an industry that demands constant updates and accurate metadata.”

Shaun Stark, Head of North America, Red Bee Media

About Red Bee

Red Bee Media is the leading global media services partner for innovation and growth. We enable some of the world’s most recognised media brands, broadcasters and content owners to instantly connect with audiences anywhere at any time. Every day, millions of people across the globe discover, enjoy and engage with content prepared, managed, broadcast and streamed by Red Bee Media. Headquartered in London, with more than 2,000 media experts in Europe, Asia Pacific and North America, Red Bee Media provides innovative solutions across the entire content delivery chain, including Playout, Streaming, Distribution, MCR, Media Management, Access, Content Discovery, and Post-Production services.

BORN IN BROADCAST. LIVE FOR MEDIA. 

 

For press enquiries, please contact:
Gabija Jonsson
Head of Communications, Red Bee Media
gabija.jonsson@redbeemedia.com