Red Bee Media Appointed to TV4 Group’s Metadata Business.

The TV4 Group, the Nordic region’s leading TV company, and Red Bee Media, the leading broadcast services company, have reached an agreement whereby Red Bee Media will take over the production, publication and distribution of the TV4 Group’s listings and programme information. The deal ensures a quality service for the TV4 Group, its viewers and customers. Red Bee Media will commence this service from December 2011.

The agreement between the TV4 Group and Red Bee Media includes production and publication of listings and programme information (Metadata) in text format and images for the TV4 Group’s channels, including both TV4 channels and Canal+ channels. In addition, the metadata will be distributed to various platforms, e.g. TV listings in newspapers and magazines and digitally in the form of electronic programme guides (EPGs), as well as some graphics relating to programmes on the screen.

"The demand for tailor-made, up-to-date and advanced listings and programme information available to the viewer is increasing, from both the TV4 Group and the audience. This means ever-increasing requirements on both systems and production of metadata. Red Bee Media is a world leader of TV metadata solutions serving this ever growing demand. With this agreement we are able to increase the value of our listings and programme information, to the benefit of both our business partners and the end users – the viewers.”

Malte Andreasson Director of Scheduling, TV4

This venture means that the production and delivery of metadata for TV4 and Canal+ is co-ordinated and the work with qualitative programme and listings information is strengthened in a media landscape where metadata is becoming increasingly important. The flow of metadata to end users is enhanced with the application of the latest technology and ensures that the TV4 Group is at the forefront of TV listings and programme information.

"Red Bee Media is delighted to have reached agreement with the TV4 group to provide our rich metadata service to support TV4’s ambitions for the future. Metadata is a key strategic area of growth and innovation for Red Bee, and this partnership with TV4 gives us an exciting opportunity to build on our existing business in Scandinavia.”

Bill Patrizio CEO, Red Bee Media

About Red Bee

Red Bee Media is the leading global media services partner for innovation and growth. We enable some of the world’s most recognised media brands, broadcasters and content owners to instantly connect with audiences anywhere at any time. Every day, millions of people across the globe discover, enjoy and engage with content prepared, managed, broadcast and streamed by Red Bee Media. Headquartered in London, with more than 2,000 media experts in Europe, Asia Pacific and North America, Red Bee Media provides innovative solutions across the entire content delivery chain, including Playout, Streaming, Distribution, MCR, Media Management, Access, Content Discovery, and Post-Production services.

BORN IN BROADCAST. LIVE FOR MEDIA. 

 

For press enquiries, please contact:
Gabija Jonsson
Head of Communications, Red Bee Media
gabija.jonsson@redbeemedia.com