Supply UKTV commissioned us to design an advertising campaign to promote the arrival of lifestyle channel Really on Freeview.
Really arrived 2nd August on Freeview and is the newest addition to the free-to-air platform’s offering. UKTV asked us to create an eye-catching campaign aimed at a female audience.
The campaign borrows from the on-air identity we created for Really, using a pop art concept and cheeky phrases associated with the programmes such as “No wonder they’re not getting any!” for Tough Love.
As part of the campaign, we created TV trails, short adverts, press ads and posters appearing in the London Underground, as well website takeovers on Facebook, Twitter and heatworld.com.