Red Bee Media, a leading global media services provider, has partnered with, QuantumCast, a cloud-based orchestration of QuantumCast-Audio backend services, to expand its audio streaming capability offering for customers. This updated service offering from Red Bee Media will allow broadcasters to benefit from greater device reach, improved ad insertion capability and increased scalability for both TV and radio.
The integration of QuantumCast with Red Bee Pulse, its scalable OTT service, adds the following features: IceCast audio streaming to connected speakers, channel aggregation applications and websites, dynamic ad insertion and replacement enabling targeted advertisement, advanced analytics, cloud-based audio playout, and synchronized metadata streams.