• Virtualized video processing enables operators to process and deliver file-based and live or near-live content ready for broadcast
  • Telstra to implement fully virtualized Ericsson Media First Video Processing platform solution suite to progress Cloud Media Strategy
  • Cloud ready video processing center adopts newest HEVC encoding standard to deliver premium quality to consumers while optimizing network loading

Ericsson (NASDAQ: ERIC) and Telstra will deploy Ericsson’s fully virtualized MediaFirst Video Processing solution suite to power Telstra’s new video processing data center. This is a significant step forward in the delivery of Telstra’s Media Cloud platform for broadcast media workloads.

With fully virtualized video processing, operators can better capitalize on consumer demand for new services in areas such as HD and UHD, virtual and augmented reality, along with new enterprise opportunities. The virtualization of media functions will enable operators to offer broadcasters cloud based services such as processing and distribution of high bandwidth intensive broadcast media workloads across their networks. With predicted growth in video consumption and related bandwidth requirements, the optimization of video processing and distribution is a strategic priority for Telstra.

For further information, please refer here.

Ericsson Corporate Communications
Phone: +46 10 719 69 92
E-mail: media.relations@ericsson.com

Ericsson Investor Relations
Phone: +46 10 719 00 00
E-mail: investor.relations@ericsson.com