The British Film Institute (BFI), the UK’s lead organization for film and the moving image, has selected leading global media services company Red Bee Media as its official access services provider for two major film festivals in 2021. Red Bee delivered audio description and captioning for the 2021 BFI Flare Festival and provided similar support for the BFI London Film Festival, October 6 to 17, 2021.
The BFI conducted an extensive competitive evaluation, ultimately awarding Red Bee the contract based on Red Bee’s experience with complex and specialized feature film content, including sensitive subject matter, and their track record of innovative editorial approaches.
BFI Flare is the UK’s longest-running film event exclusively dedicated to LGBTIQ+ content, and the London Film Festival is the UK’s leading international film festival.
"The content at Flare and the BFI London Film Festival is extremely wide-ranging and requires a unique expertise to match the Audio Description and Captions with the visual and audio narrative. With topics ranging from light-hearted to documentary to drama this is no easy task. Finding one company able to handle this diverse range of film-making and genre is hard, but Red Bee has proven themselves as the one-stop resource in this area.”
Red Bee has worked with the BFI previously, delivering audio description and captioning for the BFI collection “Unlimited: Disability on Screen,” which examined the portrayal of disability in British film and television across the last century. That prior collaboration, combined with Red Bee’s growing portfolio of access service capabilities, also played a key role in the BFI’s selection.
"Audio description and captioning are unique types of storytelling. You’re crafting a parallel story which makes the larger narrative accessible to all audiences. With more events streaming online and audiences now accustomed to viewing content on multiple platforms and devices, brands and their followers expect the same level of accessibility as they would on linear broadcasts.”
Red Bee Media is the leading global media services partner for innovation and growth. We enable some of the world’s most recognised media brands, broadcasters and content owners to instantly connect with audiences anywhere at any time. Every day, millions of people across the globe discover, enjoy and engage with content prepared, managed, broadcast and streamed by Red Bee Media. Headquartered in London, with more than 2,000 media experts in Europe, Asia Pacific and North America, Red Bee Media provides innovative solutions across the entire content delivery chain, including Playout, Streaming, Distribution, MCR, Media Management, Access, Content Discovery, and Post-Production services.
BORN IN BROADCAST. LIVE FOR MEDIA.
For press enquiries, please contact: Gabija Jonsson
Head of Communications, Red Bee Media
gabija.jonsson@redbeemedia.com
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