Launching a video-on-demand service is challenging under any circumstances, especially with the explosion of competitive streaming offerings all vying for the same consumer eyeballs. Add a global pandemic, an accelerated timeframe, and a specific list of requirements, and “challenging” takes on a new meaning.
Red Bee Media faced these challenges head on to support the recent launch of TV5MONDEplus, a new global video-on-demand platform offering French language content to audiences all over the world through web, mobile devices and Smart TVs.